WE'RE
Advolution
WHO WE ARE
Experienced Entrepreneurs, AdTech Veterans, and Celebrities. We’re building the future of brand partnerships — where data meets culture, and compliance meets creativity.
OUR TEAM
Marc Mordoh
Co-Founder & CEO
Alex Chatfield
Co-Founder & President
Anthony Anderson
Partner & Advisor
MARC
Marc's leadership at Upwardly Group and 360 Media established him as a connector of emerging ventures with major brands. As founder of Upwardly Group, he guided the company to acquisition, working with clients like Ford, Home Depot, the U.S. Army, and McDonald’s. His expertise drives ADvolution’s partnership-focused model.
Mordoh
Alex
Alex’s leadership at industry giants like AppNexus, Xandr, and Microsoft has solidified his reputation as a trailblazer in ad tech innovation. With deep expertise in sales engineering, programmatic platforms, and advanced marketplace development, Alex plays a pivotal role in ensuring ADvolution delivers unmatched precision and performance.
ChatfielD
Anthony
Anthony, an actor, investor, and philanthropist, is ADvolution's first Celebrity partner and a 2023 Trailblazer Award recipient. His integration of ADvolution into endorsement deals, such as with Novo Nordisk and Diageo, has highlighted the platform's ability to successfully connect brands with targeted audiences.
Anderson
Eric Arinsburg
Chief Financial Officer
Aric Jain
Corporate Development & Legal
Melody Yazdanyar
VP of Talent Management
ERIC
ARINSBURG
Eric established his entrepreneurial track record as co-founder of CNH Finance and aShareX, following his experience managing a $6 billion convertible bond arbitrage portfolio at AQR Arbitrage. His focus on operational improvement and profitable growth drives ADvolution’s expansion, ensuring the company scales effectively while building lasting partnerships.
Aric
JAIN
Aric is a strategic legal and business advisor who advises clients on a range of corporate matters, including intellectual property, mergers and acquisitions, restructurings, and venture and equity financings across industries. He brings a multidisciplinary approach to innovation, blending legal expertise with creative development and data-driven insights for startups in emerging industries.
MELODY
Yazdanyar
Melody brings over 15 years of experience in advertising and technology, including key roles at AppNexus (now Microsoft), StickyADS.tv (acquired by Comcast), and Tru Optik (acquired by TransUnion). She has built and led high-performing teams across programmatic and CTV, serving as a vital bridge between technology, talent, and strategic growth.
ADvolution is a movement toward smarter, more authentic brand partnerships.
We believe in empowering talent and brands to collaborate with transparency, creativity, and measurable impact. Our name reflects our mission: to evolve advertising into a force for connection, performance, and cultural relevance.
