WE'RE
Advolution
WHO WE ARE
Experienced Entrepreneurs, AdTech Veterans, and Celebrities. We’re building the future of brand partnerships — where data meets culture, and compliance meets creativity.
OUR TEAM
Marc Mordoh
Co-Founder & CEO
Alex Chatfield
Co-Founder & President
Anthony Anderson
Partner & Advisor
MARC
Marc's leadership at Upwardly Group and 360 Media established him as a connector of emerging ventures with major brands. As founder of Upwardly Group, he guided the company to acquisition, working with clients like Ford, Home Depot, the U.S. Army, and McDonald’s. His expertise drives ADvolution’s partnership-focused model.
Mordoh
Alex
Alex’s leadership at industry giants like AppNexus, Xandr, and Microsoft has solidified his reputation as a trailblazer in ad tech innovation. With deep expertise in sales engineering, programmatic platforms, and advanced marketplace development, Alex plays a pivotal role in ensuring ADvolution delivers unmatched precision and performance.
ChatfielD
Anthony
Anthony, an actor, investor, and philanthropist, is ADvolution's first Celebrity partner and a 2023 Trailblazer Award recipient. His integration of ADvolution into endorsement deals, such as with Novo Nordisk and Diageo, has highlighted the platform's ability to successfully connect brands with targeted audiences.
Anderson
Eric Arinsburg
Chief Financial Officer
Aric Jain
Corporate Development & Legal
Melody Yazdanyar
VP of Talent Management
ERIC
ARINSBURG
Eric established his entrepreneurial track record as co-founder of CNH Finance and aShareX, following his experience managing a $6 billion convertible bond arbitrage portfolio at AQR Arbitrage. His focus on operational improvement and profitable growth drives ADvolution’s expansion, ensuring the company scales effectively while building lasting partnerships.
Aric
JAIN
Aric is a strategic legal and business advisor who advises clients on a range of corporate matters, including intellectual property, mergers and acquisitions, restructurings, and venture and equity financings across industries. He brings a multidisciplinary approach to innovation, blending legal expertise with creative development and data-driven insights for startups in emerging industries.
MELODY
Yazdanyar
Melody brings over 15 years of experience in advertising and technology, including key roles at AppNexus (now Microsoft), StickyADS.tv (acquired by Comcast), and Tru Optik (acquired by TransUnion). She has built and led high-performing teams across programmatic and CTV, serving as a vital bridge between technology, talent, and strategic growth.
Rob Hazan
Senior Strategic Advisor
Mary Mason
Chief Marketing Officer
Mike Leff
Chief Technology Officer
Chief Technology Officer
Mike
Leff
Mike's ad tech journey began at AppNexus as an Implementation Consultant, where he honed his skill for applying technical solutions directly to complex business problems. As CTO of StoreYourBoard, he led engineering to scale the company’s platform from the ground up through to a successful acquisition. Now at ADvolution, Mike is architecting the core products and foundational systems that will fuel our mission and accelerate market vision.
Mary
Mason
Mary is a strategy consultant turned marketing, brand, and technology leader. She has over 15+ years of experience building scalable marketing functions and driving growth across every stage of business, from early-stage startups to Fortune 100 companies, including acquisitions by AT&T and Microsoft. She has led and partnered with global brands through major industry shifts spanning programmatic media, data privacy, converged TV and digital, and the rise of generative AI. As a leader and mentor, she balances high standards with thoughtful coaching, helping talent and businesses scale with intention.
ADvolution is a movement toward smarter, more authentic brand partnerships.
We believe in empowering talent and brands to collaborate with transparency, creativity, and measurable impact. Our name reflects our mission: to evolve advertising into a force for connection, performance, and cultural relevance.
