ADvolution helps CMOs unlock high-impact talent partnerships through a free, data-driven managed service. Simply share a campaign brief outlining your goals and target audience, and we’ll identify talent whose fan base aligns with your objectives — maximizing relevance, reach, and resonance.
For brands with first-party data, we offer compliant clean room matching to pinpoint which celebrity fanbases have the highest audience overlap. This precision targeting ensures your message reaches the right fans, driving measurable performance and ROI across every stage of the campaign.
Endorsement deals take months. We deliver insights in days. Before committing to a spokesperson, test their fanbase performance with EndorseIQ. Run head-to-head comparisons across finalists to assess organic engagement. Then, supercharge results by engaging those fans with a voice and face they inherently trust.
This “proof-before-partnership” model helps brands de-risk investments and optimize creative impact — all before contracts are signed.
Eliminate Waste. Drive Efficiency. ADvolution reconnects creative and media, ensuring talent-driven campaigns reach the fans who care. In a world where organic Instagram posts reach fewer than 4% of followers, we help brands break through.
We combine the precision of social targeting with the scale of websites, mobile apps, and streaming TV — enabling brands to engage fans wherever they are. In our latest pilot with Novo Nordisk, we outperformed standard CPM benchmarks in five out of six placements — including a 75% reduction in display ad costs.
Run programmatic media campaigns directly against your spokesperson’s fandom audience — with zero friction. No new contracts. No added complexity. All media spend flows seamlessly through your existing media agency and procurement processes.
Why build from scratch when your competitors have already done the heavy lifting? Conquesting enables brands to target the influencer audiences cultivated by rival campaigns. These audiences are already engaged, primed, and proven.
By identifying and activating these high-intent consumers, brands can redirect attention, drive conversions, and accelerate growth. This isn’t just about stealing share, it’s about smart, data-driven audience acquisition. With precision targeting and scalable activation, conquesting transforms competitive pressure into opportunity.
We match the precision of social targeting with the reach of the open web — freeing brands to reach real fans wherever they are.
We use proprietary technology to aggregate social follower data, contextual signals, and opt-in communications from talent audiences.
Yes. We prioritize transparency and compliance in all data sourcing and activation.
We can activate via a full managed service or programmatically through Fandom Audience Network (FAN) deal IDs. We primarily build those deal IDs on Xandr/Microsoft, Index Exchange, & OpenX, and can push them to any major DSP. Currently, we can build PMPs to support banner, native, OLV, and CTV creatives.
Yes, you simply have to add the FAN deal ID(s) that we provide into targeting. All of your existing ad verification, audience targeting, and measurement solutions can remain unchanged.