TURN INFLUENCE INTO INSIGHT WITH
Endorse
IQ
Our proprietary data aggregation and activation platform helps brands discover talent, activate audiences, and amplify impact — all while maintaining full transparency and compliance.
OUR PLATFORM
How it works:
Webpage/Mobile App
Segment and onboard users who engage directly with a celebrity’s open web presence.
Newsletter/Address
Onboard users who have opted into marketing communications from a given celebrity.
Social Media Followers
Able to segment users who click on links that a given celebrity posts. E.g. A link about an award that Anthony Anderson received from Howard University.
Contextual Data Provider
Able to identify fans who are reading about a celebrity in a positive context. E.g. Article about Anthony Anderson’s charity golf tournament.
FOR BRANDS
EndorseIQ
01.
Discover Talent: Find the right spokesperson for your brand. Analyze overlap & reach against your first-party audience.
02.
Try Before You Buy: Assess the organic performance of a prospective spokesperson’s fanbase before building expensive celebrity-endorsed creative.
03.
Amplify Your Investment: Reach the people and households most likely to listen to your message - the loyal and devoted fans of your spokesperson - across streaming TV, mobile games, and desktop web.
04.
Conquer the Competition: Tap into the audiences your competitors have already cultivated. Identify and engage the influencer followings of rival campaigns to unlock high-intent consumers primed for conversion. This is precision targeting meets strategic conquesting - where you don’t just follow the market, you redirect it.
FOR TALENT
EndorseIQ
01.
Capture/Upload Data: Collect, upload & organize your first-party audience data—all in one, centralized place.
02.
Understand Your Audience: Gain helpful insights into your fanbase (e.g. Age, Gender, HHI, etc), their brand preferences, and their behaviors.
03.
Activate Your Audience: Leverage your data to drive monetization opportunities via brand partnerships & media activations.
