FAQs

What makes ADvolution different from social platforms?

We match the precision of social targeting with the reach of the open web — freeing brands to reach real fans wherever they are.

How does EndorseIQ source its data?

We use proprietary technology to aggregate social follower data, contextual signals, and opt-in communications from talent audiences.

Is ADvolution compliant with privacy regulations?

Yes. We prioritize transparency and compliance in all data sourcing and activation.

How does this solution come to life?

We can activate via a full managed service or programmatically through Fandom Audience Network (FAN) deal IDs. We primarily build those deal IDs on Xandr/Microsoft, Index Exchange, & OpenX, and can push them to any major DSP. Currently, we can build PMPs to support banner, native, OLV, and CTV creatives.

Can I add this solution to my existing programmatic media buys?

Yes, you simply have to add the FAN deal ID(s) that we provide into targeting. All of your existing ad verification, audience targeting, and measurement solutions can remain unchanged.

How are digital media budgets planned? 

Unlike traditional TV advertising, digital media budgets tend to be more fluid and flexible. It’s usually easy and penalty-free for brands to reallocate digital media budgets to their celebrity’s Fandom Audience Network (FAN) deal ID.

How do talent agents & managers benefit?

They unlock new revenue streams for their clients and earn referral incentives through our platform.